Frequently asked questions

Notivo is a web app for sending WhatsApp messages to many people at once. You upload your contacts, pick an approved template, choose who should get it, and Notivo sends it and tracks what happens next: sent, delivered, read or failed. On Growth plans and above, replies show up in the same place.

Yes. Notivo sends every message through Meta's WhatsApp Cloud API, the hosted version of the WhatsApp Business Platform. It doesn't scrape WhatsApp Web or use any unofficial tool. Notivo is built by Humziq, which is a Meta Tech Provider, the status Meta gives to companies that build software on top of the WhatsApp Business Platform for other businesses.

It's a Meta program for companies that build products on the WhatsApp Business Platform and offer them to other businesses. Being a Tech Provider means Humziq is registered with Meta to onboard customers onto WhatsApp through Notivo, using Meta's own sign-up flow. Your WhatsApp Business Account still belongs to you.

It's the interface Meta provides so businesses can send and receive WhatsApp messages from software. Meta hosts it, so you don't run any servers of your own. Notivo is the part that sits on top: contact lists, templates, campaigns, delivery tracking and a team inbox.

Yes, but you don't have to set it up beforehand. When you connect in Notivo, Meta's sign-up window lets you pick an existing WhatsApp Business Account or create a new one. The account, the number, the templates and the message history all belong to you.

Open Settings and click Connect with Meta. A window from Meta opens where you log in with Facebook, choose or create your WhatsApp Business Account and verify your phone number with a code. When you finish, Notivo is connected and can send. You don't need a developer account, and there are no tokens to copy and paste. Notivo never sees your Facebook password.

It depends on how Meta treats your number. Historically a number on the Cloud API couldn't also run in the WhatsApp Business app, and Meta has since added options for using both. Because those rules change, check Meta's current documentation, or use a separate number for bulk sending if you want to keep it simple.

Both, for different things. Meta charges for the messages themselves and bills you directly. Notivo charges a flat fee for the platform, monthly or yearly. Yearly plans include 2 months free. We don't add anything on top of Meta's rates.

It depends on the message category (marketing, utility or authentication) and on the country you're sending to. Meta publishes a rate card and updates it from time to time, so look at their pricing page for the current numbers. As a rule, replies you send inside the 24-hour customer service window don't cost anything.

Yes. A new account starts on a free trial with 1 team seat and up to 50 contacts, and you don't need a credit card. You can import a small list, connect your number and send real campaigns to see how it works. Meta's message charges still apply to whatever you send. When you're ready for more, request an upgrade from Settings or email us.

You can request an upgrade from Settings, or email us if you need something custom.

By bank transfer, for now. We don't have an online payment provider yet, so card and other online payments aren't available. Request an upgrade from Settings, transfer the amount to our bank account, then upload your receipt in the Payments page. We check it by hand and switch your plan over once it's confirmed.

For the first message to a contact, yes. Business-initiated messages must use a template that Meta has approved. Approval usually comes back within minutes, though it can take up to a day. You create and submit templates from inside Notivo.

Only inside a 24-hour window that opens when a contact messages you. During that window you can reply with plain text or images, from Notivo's inbox on the Growth plan and above. Outside of it, you need an approved template.

No. WhatsApp requires that people have opted in to hear from you, and so do the laws in many countries. Notivo asks you to confirm consent when you import contacts and records the source and time against each one. Our blog has a short guide on collecting opt-in the right way.

That's set by Meta, not by Notivo. New numbers start with a lower daily limit, and Meta raises it as you send good-quality messages that people don't block or report. Notivo sends at a steady pace so you don't burst past what WhatsApp accepts.

Notivo spots opt-out replies and stops sending to that contact in every future campaign. You don't have to maintain a suppression list by hand.

Yes, on the Growth plan and above. Tag your contacts (for example by class, branch or customer type), then choose a tag when you create a campaign. On Starter, campaigns go to all your contacts.

Yes. Templates can include variables such as {{name}}. Notivo fills them in for each contact from your spreadsheet columns when the campaign goes out.

Excel (.xlsx and .xls) and CSV. Notivo recognises common column names like Name and Phone, and any extra columns you include can be used as template variables.

Your access token is encrypted at rest with AES-256-GCM and is only used to send messages for your account. Each customer's data is kept separate from every other customer's, and incoming webhooks from Meta are signature-checked before we act on them.

Using the official API isn't what gets numbers restricted. Complaints are. If you message people who never asked to hear from you, or send things they don't find useful, they'll block and report you, and Meta will lower your quality rating. Message people who opted in, keep it relevant, and you're in good shape.

Yes. Each plan includes a number of seats. Admins manage templates, settings and users. Operators can send campaigns but can't change settings. Replying to customer messages is included from the Growth plan up.

The Agency plan has 15 seats and 50,000 contacts, which suits a small agency. Each Notivo workspace connects one WhatsApp number today. If you need something different, get in touch about Enterprise.